Difference between Microsite and Website?

Difference between Microsite and Website?- The key difference between a microsite and a website is that a microsite is particularly focused on a key campaign, event, product or service offering.

Microsites often have their own specific URL separate from a corporate website. Our recommendation is generally that Microsites are on a separate domain or potentially a sub domain of the clients main website.

The benefit of this is that sites can be created quickly and easily away from the constraints and impediments of the corporate website. Change control on corporate websites can often be onerous and controlled centrally or even via a third party. Typically a Microsite can be up and running in 48 hours after the domain is assigned.

Microsite Delivery

This rapid delivery approach ensures the Microsite can be delivered under a more agile and flexible framework and can be easily and quickly changed as the campaign progresses. Many marketing departments need a rapid and flexible delivery framework to support the requirements of fast moving and often viral based campaigns.

Difference between Microsite and Website – Microsites are a useful tool in the armory of online marketeers and if correctly designed can provide side benefits of improved Search engine optimisation to other sites in the online corporate or organisational estate.

Key attributes of Microsites can be tailored for specific audiences and conversions can be easily measured using online analytics if the microsite is on a separate, distinct domain.

In summary: Difference between Microsite and Website

use Microsites as a more flexible, agile and rapid form of online delivery compared to often more expensive and inflexible traditional websites.

We have recently developed a microsite for an Umbrella Company.

The benefits of this microsite can be summarised as:

1- Traditional, vendor-driven, “outbound marketing” activities cannot deliver adequate leads into the sales pipeline.
Microsites create valuable “inbound marketing” opportunities to attract customers under their own initiatives and drive sales.

2- S-E-O. ?
The success of search and decision engines have taught us that content is king. Good for traffic, good for your marketing reach.

3- Microsites pay back. 
Research demonstrates that  microsites are working as effective brand awareness and messaging tools v. more traditional display advertising. They found an increase in brand awareness and purchase intent with microsites. A good user experience for the microsite is key, where easy navigation, straight forward messaging and benefits are associated with value.