We have recently developed a microsite for an Umbrella Company.
The benefits of this microsite can be summarised as:
1- Traditional, vendor-driven, “outbound marketing” activities cannot deliver adequate leads into the sales pipeline.
Microsites create valuable “inbound marketing” opportunities to attract customers under their own initiatives and drive sales.
2- S-E-O. ?
The success of search and decision engines have taught us that content is king. Good for traffic, good for your marketing reach.
3- Microsites pay back.
Research demonstrates that microsites are working as effective brand awareness and messaging tools v. more traditional display advertising. They found an increase in brand awareness and purchase intent with microsites. A good user experience for the microsite is key, where easy navigation, straight forward messaging and benefits are associated with value.